For any new venture, the feeling of the first year anniversary is like seeing your baby walk for the first-time – it makes you smile, makes you confident that gradually it will run and CONQUER.

We at I am Mr. celebrated our first anniversary last month and today we are shouting for one of our major collaborations. YES, you guessed right – EASTDANE.

It has been a few months that we started talking about it but for the newbies let me introduce you to you with EastDane.

Launched in 2013 as the brother site to, East Dane is a thoughtful, straightforward approach to men’s fashion

EastDane is a thoughtful, straightforward approach to men’s fashion. East Dane serves up heritage brands such as Filson and Wolverine 1000 Mile, and new names to men who are more interested in style than trends—who understand that dressing well comes from a combination of confidence and quality construction.

Also to mention, East Dane is a division of BOP LLC, a wholly owned subsidiary of With that kind of internet manpower comes a global perspective and an unparalleled customer focus, making East Dane a truly unique online destination.

Lately I have been thinking about how one can experiment with a MONOCHROME dressing with a little colour-burst in the ensemble and as we have Winter’s arriving, today I have decided to showcase about few monochrome styles , inspiration and where you can get all that at EastDane.



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