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Launch
It's really sad to come across a well dressed man wearing a great outfit with a poor pair of shoes. We understand the idea of "to each his own" but when it comes to men-styling and especially about the shoes, we are damn serious to point out the errs or applaud the right efforts.
Men's grooming segment is on an exponential growth. Market is flooding with only-men's products, from shampoos to beard oils to skin cares. And from what we see around, this market seems to grow, hopefully with a healthy competition and right choices for its consumers.
Himalaya recently segmented into MEN products. The range includes face-wash and similar products along with the new Face & Beard wash. It is no surprise to those men who daunt around with great facial hair and groom it right, that nowadays they have an ample choice to chisel their bristles.
So here’s the Part II of the Bespoke Tailoring, experienced with the all new technology called Arvind 'TOUCH'.
So continuing from where I left, after Mr. Sanoria had confirmed and entered all the suiting-shirting measurement in the TOUCH app, he advised that it would take around 15 days to schedule the first trial.
In order to authorise the user interface of the their in-store app - TOUCH and to understand how suitable and friendly it will be for their premium men’s clientele, The Arvind Store in presence of the Executive Director at Arvind Ltd – Mr. Kulin Lalbhai, had organised a Blogger’s Meet at their Jayanagar (Bangalore) Store, inviting "I am Mr." to be a part of the event and have a say about the bespoke tailoring and technology.
On August 9th,2014 - DVAR, the Luxury Fashion House in Juhu, Mumbai announced the arrival of its festive collection. To make it a wholesome treat, DVAR has now forayed into Men’s wear with renowned fashion designer DigVijay Singh. DVAR Owners- Vijayta V Gandhi and Parth M Sanghavi hosted a fashion preview at the store to mark the inception of the new offering and to celebrate the debut of the designer in Mumbai this season.
