To get the read started, let me tell you first that if you are going to read this one, you will surely have to read the post followed after this. This is a story about experiencing bespoke suiting and technology on a same platform.
So let’s start.
About Arvind Limited
Arvind is not just a brand developed for the sake of getting into the clothing and fabric market but was born through the vision of a patriotic family, the Lalbhais, in order to support Swadeshi Movement and boycotting of fabrics imported by England in the year 1930. Having decided and aimed to produce fine and supreme fabric in India itself, the Lalbhais, using the best technology started a company called Arvind Limited with a share capital of Rs 2,525,000 ($55,000) in the year 1931.
Over the decades, the company grew to what we today know as a brand with a major global supplier of denims to world’s leading names and having their own niche-segmented brands like Arrow, Flying Machine, USPA, New Port, Mega Mart and The Arvind Store, catering to every specific clothing needs of their customer.
The Arvind Store
The Arvind Store is a convergence of three of Arvind’s strongest capabilities, the best of fabrics from Arvind’s textiles division, leading apparel brands from Arvind Brands and bespoke styling solutions based on the latest garment styles from Arvind Studios. In a world where bespoke tailoring meets cutting edge fashion, The Arvind Store creates a shopping experience to rival the best in the Indian Marketplace.
Products & Services:
- Over a 1000 different fabric styles across shirting, suiting and denim
- Arvind Denim Labs (ADL), a bespoke denim concept offering customized washed denim - a first of its kind in India and perhaps the world
- Arvind Studio – A styling and tailoring solution to rival the best brands in the world
- Arvind Touch – An in-store app developed to creating an engaging bespoke-tailoring experience
The Arvind “TOUCH” Event
As mentioned, TOUCH is Arvind’s in-store app developed with an intention to create a more fun and engaging experience for the patrons in the bespoke tailoring segment. The app enables the customers to use it as an e-catalogue to browse through various pattern and design to choose from. It also allows them to feed all their body measurements, specific style - from shirts to suits and finally entering any specific detail they have in mind for their outfit into the note/ comments section. If you are still wondering what’s a big deal about it then please allow me to amuse you:
Firstly, any data that you enter and submit in the Arvind TOUCH app gets stored in their nation-wide server.
Secondly, all that data has an access from any Arvind Store you visit and be assured to get the same fit and stitch.
Father’s Day is coming and unfortunately you are travelling. But you know that your dad loves suits and that too from the Arvind Store. BANG !!! What you do? You call the Arvind Store in your city, give your dads details (name & mobile number is fine) and ask them to verify it on TOUCH and get a suit tailored of that same fit as your dad had entered the last time. No better gifts on a Father’s Day than your dad getting a surprise call or even a personal in-house visit for an elite suit trial.
So now you get it?
TOUCH is designed to create an ease and comfort in the
bespoke tailoring segment.
To give you a quick idea at how it looks and works, check the images below, and furthermore to experience this epic tablet, visit the The Arvind Stores near you.
Now, in order to authorise the user interface of the app and to understand how suitable and friendly it will be for their premium men’s clientele, The Arvind Store in presence of the Executive Director at Arvind Ltd – Mr. Kulin Lalbhai, had organised a Blogger’s Meet at their Jayanagar (Bangalore) store, allowing a few influential bloggers from India to be the first to try it on. It was indeed a matter of pride and honour for "I am Mr." to have this involvement.
The TOUCH experience:
Firstly, the Arvind Stores are one fantasy for those dapper men. Multi-floored, stacked with quality apparels-fabrics and finally in-store stylist to guide you through your investments.
In Bangalore, I was assigned Mr. Anil Sanoria to help me manoeuvre through the app and guide me through the bespoke app-tailoring processes starting with:
1. Selection of the outfit and its style (For eg Outfit: Suit, Style: 3-piece) from the e-catalogue in the app.
2. Selection of Fabric from the store itself and have a touch-n-feel before finalising.
3. Entering Measurements and Bespoke details into TOUCH app, as preferred by the customer .
Once this was done, Mr. Sanoria confirmed each detail with me again and submitted the details to the server. Now the most interesting thing is, that the stylist and made-to measure specialist that I was assigned during my trails were different, in order to experience the precision and expertise of bespoke tailoring using TOUCH technology, keeping the human touch intact.